Donald Trump was recently elected President of the United States of America on the slogan “Make America Great Again.” Few thought he would win for most of his 18-month campaign. Then he won. Donald Trump – the huckster Donald Trump, who doesn’t read a book and doesn’t appear to know anything at all about, well, anything except his own branding, is now President of the United States of America.
Trump won for many reasons, but one compelling reason was the use of the word ‘again’ in his primary slogan. We human beings long for the past. When someone promises the past to us we believe him, no matter how incompetent he appears. Why?
It feels like we’ve reached peak conspiracy, at least online. It appears that people will believe anything. Birthers. Chemtrails. The Illuminati. The flat earth theory is somehow back in vogue for chrissake. Some of this is just the internet: it gives public voices to previously private beliefs and acts as an echo chamber of those beliefs. But it feels as though, in spite of most of us having more access to more information than at any other time in history, people are more credulous than ever. Everywhere there are people claiming they believe in something demonstrably false. And not just a few people. They believe with every ounce in their body. They believe so strongly they denigrate those who do not believe the same things. And they don’t just believe, they evangelize. What the hell?