Donald Trump was recently elected President of the United States of America on the slogan “Make America Great Again.” Few thought he would win for most of his 18-month campaign. Then he won. Donald Trump – the huckster Donald Trump, who doesn’t read a book and doesn’t appear to know anything at all about, well, anything except his own branding, is now President of the United States of America.
Trump won for many reasons, but one compelling reason was the use of the word ‘again’ in his primary slogan. We human beings long for the past. When someone promises the past to us we believe him, no matter how incompetent he appears. Why?