Make America Great Again – Why the Past is Always Better

Donald Trump was recently elected President of the United States of America on the slogan “Make America Great Again.” Few¬†thought he would win for most of his 18-month campaign. Then he won. Donald Trump – the huckster Donald Trump, who doesn’t read a book and doesn’t appear to know anything at all about, well, anything except his own branding, is now President of the United States of America.

Trump won for many reasons, but one compelling reason was the use of the word ‘again’ in his primary slogan. We human beings long for the past. When someone promises the past to us we believe him, no matter how incompetent he appears. Why?

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The Appeal Alternate Facts

The world is a weird place in 2017. Suddenly the term “Alternate facts” is being thrown out by the administration of The Most Powerful Country in the World (TM) and we are confronted with a regime in the US that seems to believe they can make up the truth.

But this shouldn’t be that shocking to us. The powers that be have manipulated “the facts” since there were people in power. It’s just that the Trump administration is more open about it than most governments of liberal democratic countries.

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Why is Donald Trump Popular?

The rise of Donald Trump has been one of the more unexpected events in recent U.S. electoral history. If you throw your mind back to 2015, Donald Trump becoming the official nominee of the Republican Party, for President of the United States of America, was something that no one was thinking was actually going to happen. He ran for President in 2000 (well, he ran for the nomination of the Reform Party) and withdrew the February prior to the election. In the summer, 538 pointed out that never in recent U.S. history has someone who was a front-runner a year and a half out in an election cycle ever won the presidency.

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